A name is an essential part of what makes a brand. Names provide identity, they help organisations standing out, and they can also play an important role in telling consumers what to expect. Getting the name right is vital for brands. But finding the right one is not an easy task at all.
That’s in part because available names are getting scarcer. Every business, every startup, every website needs a name. Just in 2019 alone, almost 12 million trademark applications were filled worldwide. And that number has been steadily increasing year over year.
But language is finite. It really raises…
You know the drill. A new project starts. Timings are tight. You look for insights, surround yourself with research. Anxiety starts taking over. You look at the problem from different perspectives. Upside down, left and right. And then, while pouring yourself a good cup of coffee, aHa! the moment finally arrives. You’ve nailed it. Later on, while confidently presenting your idea, someone eviscerates your ego with a cruel
“It reminds me of something”.
I was always a type nerd.
During my studies I used to buy typefaces with the little money I had. I can still remember the first one. Plexes, by the Portuguese type designer Dino dos Santos. I thought its character was a good fit for an assignment I was working on at the University. To be honest, looking back I’m not sure it was.
Back then, we were taught that typography was the foundation of graphic design. One of the most, if not the most, important aspects for graphic communication. We learned that legibility is important. That typography can give…
A list of design podcasts you should subscribe to. They’re full of inspiration, insights and advice. I’m sure you’ll learn something new!
Not very often if you ask me. That’s why I like podcasts. I really enjoy listening to talented people talk passionately about Design. Although not in the room, as a listener I still feel like I’m part of the conversation.
And they help me make the most of my 30 minute daily commute to and from work. …
Design is valuable. I have no doubts about that. Design fosters meaningful connections between artefacts and individuals. It helps organisations communicate what makes them different. And it enables us designers to build solutions that are relevant for the user or target audiences. Even on economics, the financial performance between companies that value these strategy driven uses of design has been historically better than those that don’t.
That’s because design is not about the visual outcome. Design is a methodology. A research driven process where the Designer creatively transforms information and insights into value and meaning. …
I know all of you live busy lives, and our time online is usually dedicated to things other than searching the web for the latests Design news. This is why I’m starting this kind of Design digest. My goal is to have a means of speaking to you directly, delivering not only updates on new articles, but also a curated collection of interesting things (I hope) that are Design related.
On this current issue I’m sharing with you: an award winning design project, a “business thriller” set on agile brand building principles, information on the design system from the biggest…
Right or wrong, Jeff Bezos is not alone in his opinion. Several brand experts have expressed a similar understanding of Brand as a set of associations in the customer mind.
Today, due to globalisation and free-market dynamics, we have a lot of products and services to choose from. But the free flow of people, products, information, doesn’t come without its perils. The ideas that make products or services unique, are nowadays easily copied. Technological advances, can be reverse-engineered. Production, outsourced. And prices, quickly matched or undercut.
Products and services, are becoming growingly ineffective as the sole carrier of a differentiating value proposition.
As a consequence, consumers are left looking for something else that can help them make a purchasing decision. On the other hand, without relevant product or service differentiation…